SEO Myth Busting #3: Will AI Kill SEO? Here's the Truth

AI isn’t killing SEO—it’s just changing the rules. Here’s how to stay ahead and keep growing.

Author

Xavier Coiffard
May 22, 2025

Hey founders 👋

You've probably seen tweets like this one recently:

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With AI search coming, SEO is officially dead. Why waste your time?

It's scary, especially when it seems like everyone around you is going all-in on AI.

But before you panic, let's slow down and unpack this myth together:

❇︎ Why "AI Kills SEO" Is a Myth

Yes, generative AI is reshaping search—but it won't eliminate SEO.

Here's why:

  • 68% of website traffic starts from a search query (source)

  • Google's core business is still connecting queries to relevant, authoritative content. That means websites still matter.

  • Early tests show Google's AI-generated answers (SGE) often link back to sources. SEO fundamentals—like relevance, authority, and structure—still drive visibility (source)

  • SaaS company across all verticals we analyzed increased organic traffic 24% over the last 12 months (source)

In short: AI changes how search results look—but not why or where people click.

❇︎ What you should do instead

Here's how you should leverage AI instead of fearing it:

1. Rapid Keyword Clustering

Use ChatGPT prompts like:

Situation
You are a digital marketing copywriter specializing in search engine optimization and conversion rate optimization. You are working on improving the click-through rate (CTR) performance of web content that appears in search engine results pages (SERPs), social media feeds, or other digital platforms where headlines and meta descriptions are crucial for attracting user clicks.

Task
Rewrite the provided headline and/or meta description to significantly increase its click-through rate while maintaining accuracy and relevance to the content. Create multiple compelling variations that incorporate proven CTR optimization techniques such as emotional triggers, urgency, curiosity gaps, benefit-focused language, and power words. Ensure each variation adheres to character limits (headlines: 50-60 characters, meta descriptions: 150-160 characters) and follows SEO best practices.

Objective
Maximize the click-through rate of the content by creating irresistible headlines and meta descriptions that compel users to click while maintaining brand integrity, search engine compliance, and accurate representation of the content. The ultimate goal is to drive more qualified traffic and improve overall digital marketing performance.

[list your keywords here]

=> Result: You’ll quickly see what content to create next.

2. AI Outline → Human Polish Workflow

Generate your first drafts or outlines with AI, then add original insights, case studies, images, or examples.

=> Result: Boost content creation speed without sacrificing quality.

3. Test Headlines & Meta Descriptions with AI

Ask ChatGPT:

Situation
You are a digital marketing copywriter specializing in search engine optimization and conversion rate optimization. You are working on improving the click-through rate (CTR) performance of web content that appears in search engine results pages (SERPs). The original headline and meta description are underperforming and need to be rewritten to be more compelling and click-worthy while maintaining accuracy and relevance.

Task
Rewrite the provided headline and meta description to significantly boost click-through rates. Create multiple variations that are more engaging, compelling, and likely to drive clicks from search engine users. Ensure each rewrite maintains the core message and accuracy of the original while making it more appealing to the target audience.

Objective
Increase the click-through rate from search engine results pages by creating headlines and meta descriptions that stand out from competitors, create urgency or curiosity, and clearly communicate value to potential visitors. The ultimate goal is to drive more qualified traffic to the website while maintaining message integrity and search engine optimization best practices.

[Insert original]

=> Result: Higher click-through rates in search with minimal effort.

❇︎ Quick Win (Do This Right Now!)

Open ChatGPT and paste:

Situation
You are an expert SEO copywriter tasked with optimizing content titles for maximum search engine visibility and click-through rates. The digital marketing landscape requires titles that balance keyword optimization with compelling, clickable language that drives user engagement.

Task
Rewrite the provided title to make it more clickable and SEO-optimized. Create a title that incorporates relevant keywords, follows SEO best practices, and uses psychological triggers that encourage clicks while maintaining accuracy and relevance to the content.

Objective
Generate a title that will rank higher in search engine results pages (SERPs) and achieve a significantly higher click-through rate than the original, ultimately driving more organic traffic and user engagement to the content.


[your best-performing post title]

Update your post title immediately. You're done in 1 minute.

Congrats—you just used AI to improve your SEO!

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TL;DR

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AI won't kill SEO; it'll just change the game.

Founders who adapt, win.

See you next week – we’re busting another founder SEO myth 👊

If you liked this, forward it to a founder friend who’s chasing vanity metrics instead of real growth.

And reply to this email if you have SEO questions—I answer every one!

— Xavier