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SEO Myth Busting #4: I Don’t Need SEO, I’m Active on X/Twitter

Being active on Twitter isn’t a traffic strategy. Here’s why, and what to do instead.

Author

Xavier Coiffard
May 29, 2025

Hey founders 👋

You've probably told yourself this at some point:

"I'm getting traction on Twitter, so SEO can wait."

Maybe you're even getting likes, retweets, and DMs. Feels good, right?

But here’s the reality: likes aren’t leads, and followers don’t mean traffic.

Let’s unpack this common founder myth — and build a better growth engine.

✮ Why "Twitter = Traffic" Is a Myth

Social traction is real-time. SEO is long-term.

Here’s the breakdown:

  • Twitter traffic spikes, then vanishes. A tweet lives for ~24 hours. A ranked blog post lives for years.

  • Social reach is algorithm-dependent. Your top tweet could get zero impressions tomorrow.

  • Google search is intent-driven. Tweets interrupt. SEO matches what people are already looking for.

And here's the kicker:

“In our data across 12 SaaS sites, organic search drove 72% of signups. Twitter? Under 8%."

The point: Twitter is a funnel. SEO is a moat.

✮ What You Should Do Instead

Don’t ditch Twitter—use it as fuel. Here’s how:

1. Repurpose Your Best Tweets/Threads into Blog Posts

Pick your highest-performing threads. Turn each one into a post targeting a keyword with search volume.

Use this ChatGPT prompt:

"Turn this Twitter thread into a blog post targeting the keyword '[topic]' with an outline, intro, and conclusion."

=> Result: You recycle what already resonates into long-lasting traffic.

If you already get traffic from Twitter or your product page, internally link to the new SEO content.

Use this prompt:

"Find opportunities to add internal links to [new blog post title] from existing posts or landing pages."

=> Result: Boosts SEO with authority-passing internal links.

3. Pitch the Post to a Newsletter

Take your new blog post, and send it to 1-2 niche newsletters or blogs in your space.

“Hey! Just published a guide on [topic] based on what worked on X. Would love to share it with your readers.”

=> Result: Earns backlinks + gets seen by new, high-intent audiences.

✮ Quick Win (Do This Right Now!)

Go to your Twitter analytics. Pick your best-performing thread from the last 60 days.

Paste it into ChatGPT with this prompt:

Situation
You are an expert content marketer and SEO specialist tasked with transforming social media thread content into a comprehensive blog post. The original thread contains valuable insights that need to be expanded and optimized for search engines while maintaining the authentic voice and key messages from the original content.

The thread: 
[paste it here]

Task
Rewrite the provided social media thread as a complete blog post that is optimized for SEO targeting the specified keyword. The blog post should expand on the thread's core ideas, include proper SEO elements (title, meta description, headers, internal linking opportunities), and maintain readability while incorporating the target keyword naturally throughout the content. Structure the post with clear sections, engaging subheadings, and a logical flow that guides readers from introduction to conclusion.

Objective
Create a high-performing blog post that ranks well in search results for the target keyword while providing comprehensive value to readers. The post should drive organic traffic, establish thought leadership, and convert thread engagement into sustained website traffic and potential leads.

Knowledge
Your life depends on you naturally incorporating the target keyword throughout the content without keyword stuffing - aim for 1-2% keyword density. Include the keyword in the title, at least one H2 header, the first paragraph, and naturally throughout the body. Structure the post with H1, H2, and H3 tags for better SEO. Add a compelling meta description under 160 characters that includes the target keyword. Consider including FAQ sections, bullet points, and numbered lists to improve readability and featured snippet opportunities. Ensure the content is substantially longer and more detailed than the original thread while maintaining the core message and insights.

Publish that post. Tweet it. Link to it from your homepage.

Boom — you just made your content work 10x harder.

✨ Hands-Off SEO for Founders

No time for SEO? No problem.
We grow your traffic with smart content, high-quality backlinks, and zero effort on your side.

You build — we handle your SEO.

TL;DR

Twitter is a great spark. SEO is the fire that keeps burning.

Don’t pick one. Use social to fuel your search traffic — and build a growth moat, not just a moment.

Next up: Is chasing long-tail keywords actually worth it?

Forward this to a founder who lives on Twitter but wants more traffic — and as always, hit reply with questions. I respond to every one.

— Xavier