SEO Myth Busting #6: “You Can’t Do SEO Without Blogging Every Week”

Hey founders 👋

You’ve probably heard this advice (or felt the guilt):

But here’s the truth: consistency ≠ frequency.

If you’re spending time cranking out rushed blog posts just to hit a weekly quota… you’re probably wasting effort.

Let’s bust the myth and talk about a better approach 👇

❇︎ Why the “Blog Weekly or Die” Advice Is Broken

The idea that weekly publishing = SEO growth comes from early “content marketing” playbooks. It worked when Google had less content to index, and the bar was lower.

But in 2025?

・Google prioritizes quality, relevance, and intent match—not calendar output
・Many SaaS blogs with 100+ posts still get <100 organic visits/month
・Meanwhile, some founders rank with just 3–5 well-targeted, evergreen articles

In short: less content, done smarter, beats “blog treadmill” content every time.

❇︎ What to Do Instead (The Slow Blogging Strategy)

Here’s a focused playbook for SEO content when you're short on time:

1. Publish One Piece/Month Around a High-Intent Keyword

Pick keywords that indicate problem awareness or buying intent.
→ Think: “best X alternatives,” “how to solve [pain] for [ICP]”

Use tools like LowFruits or SEMRush to find under-served, low-competition phrases.

2. Make the Post Rank-Ready, Not Just “Written”

Format for search:

• Clear title that matches the keyword

• Scannable structure (H2s, bullets, FAQs)

• Answer the query in the first 2–3 lines

Add one graphic or visual—helps with UX and linkability.

3. Promote It Like a Feature Launch

After hitting publish:

• Internally link from other pages

• Share it on X, LinkedIn, Reddit, and relevant communities

• Email your list

• DM 1–2 people you mentioned or who would benefit

❇︎ Quick Win: Find Your Top 3 “Zombie” Posts

Open Google Search Console. Look for pages that:

• Get impressions but few clicks

• Target real keywords

• Are older than 3 months

Now:

• Update title to match the intent

• Add internal links

• Analyse the SERP to create relevant content

• Create a better content than your competition

Boom—you're ranking without writing anything new.

✨Hands-Off SEO for Founders

If you want backlinks but not the grind, we’ve got you.
We’ll handle content, link building, and technical SEO—while you build your product.
→ Book a free call

Liked this? Forward it to a founder still praying for “organic” traffic.

Have questions about SEO?

Just hit reply—I read and answer every one.

— Xavier